Clay
GTM engineers building custom data workflows
Compare outreach tools.
Pick 2 or 3 products. We’ll line up the details that matter: channels, pricing, setup, strengths, and what to verify before buying.
Change tools3 selected
Clay vs Lusha vs ZoomInfo Sales
Pricing, workflow, strengths, caveats, and source links.
| Compare by |  ClayGTM data enrichment and workflow orchestration |  LushaB2B contact data and prospecting signals |  ZoomInfo SalesEnterprise B2B data, intent, and sales workflows |
|---|---|---|---|
| Best for | GTM engineers building custom data workflows | SMB and mid-market teams that want accessible B2B data | Enterprise teams buying data, intent, and workflow depth |
| Channels | Contact dataSales engagement | Contact dataSales engagement | Contact dataSales engagementMultichannel |
| Pricing model | Credits + subscriptions | Free tier + credit plans | Custom quote |
| Deployment | Cloud platform | Cloud platform + extension + API | Cloud platform + extension + API |
| Core capabilities |
|
|
|
| Where it stands out |
|
|
|
| What to check first |
|
|
|
| Source check | Vendor documented · checked 2026-09-17 | Vendor documented · checked 2026-09-17 | Vendor documented · checked 2026-09-17 |
Best for
Lusha
SMB and mid-market teams that want accessible B2B data
ZoomInfo Sales
Enterprise teams buying data, intent, and workflow depth
Channels
Clay
Contact dataSales engagement
Lusha
Contact dataSales engagement
ZoomInfo Sales
Contact dataSales engagementMultichannel
Pricing model
Clay
Credits + subscriptions
Lusha
Free tier + credit plans
ZoomInfo Sales
Custom quote
Deployment
Clay
Cloud platform
Lusha
Cloud platform + extension + API
ZoomInfo Sales
Cloud platform + extension + API
Core capabilities
Clay
- Data waterfalls
- Enrichment
- AI research
- Workflow integrations
Lusha
- Contact search
- Browser extension
- Buyer signals
- CRM enrichment
ZoomInfo Sales
- B2B database
- Intent data
- Enrichment
- Engagement workflows
Where it stands out
Clay
- Extremely flexible data orchestration
- Can combine many providers in one workflow
Lusha
- Easy entry point for contact discovery
- Data and signal products share one platform
ZoomInfo Sales
- Very broad enterprise data surface
- Signals and workflow products can be consolidated
What to check first
Clay
- Credit usage and workflow complexity need active management
- Usually requires a separate sending layer
Lusha
- Credits can constrain heavy use
- Sequence execution is not the main product
ZoomInfo Sales
- High-cost and complex procurement
- Data coverage should be validated by market
Source check
Clay
Vendor documented · checked 2026-09-17
Lusha
Vendor documented · checked 2026-09-17
ZoomInfo Sales
Vendor documented · checked 2026-09-17
Use this as a shortlist, not a final verdict. Pricing and limits change, so confirm the details with the vendor and test each product with your own workflow.