Outreach Benchmarks

Buying worksheet · Updated

LinkedIn outreach software cost calculator

A per-user rate and a per-sender rate can look alike until your team has more LinkedIn identities than people, or the other way around. Enter the units your two quotes actually bill, then compare recurring costs on the same basis.

Research desk · Source definitions checked September 29, 2026. The example below uses invented prices, not current vendor quotes.

First, find the billable unit

A label like “seat” is not a definition. HeyReach says its sender/seat is a connected LinkedIn account and describes additional teammates as separate from that billing unit. Dripify labels its plans per user. Neither label tells you every detail of a contract. Ask each vendor what counts when a rep manages several accounts or several people work on one account.

Use the monthly equivalent of each quote. If a vendor gives only an annual prepaid price, divide the annual amount by 12 before entering it. Keep setup fees and taxes outside the result; this worksheet models recurring spend. If a separate Sales Navigator license applies to both options, enter its monthly cost under shared costs.

Quote worksheet

Compare the billing units

Enter the units each vendor actually charges for. All prices are monthly amounts from your own quotes; the worksheet has no live vendor pricing.

Quote A · billed per user or seat

Count the units in this vendor's quote, not every employee by default.

Use the monthly equivalent of the quoted rate.

Add support, credits, or plan fees that apply only to quote A. Leave blank if none.

Quote B · billed per connected sender

Count connected LinkedIn identities charged under this quote.

Use the monthly equivalent of the quoted rate.

Add support, credits, or plan fees that apply only to quote B. Leave blank if none.

A separate subscription you need either way, such as Sales Navigator. Added to both totals.

For formatting only. The worksheet does not convert currencies.

Enter non-negative whole unit counts and both unit prices to see the comparison. Optional charges count as zero when left blank.

Check the arithmetic

Each monthly total is billable units × monthly price per unit + that quote's other monthly charges + shared monthly costs. The 12-month figure multiplies that total by 12. It assumes no change in prices, active accounts, or headcount.

Load the fictional example: four billable users at $40, six billable sender accounts at $30, $20 of quote A charges, $50 of quote B charges, and $100 shared monthly. Quote A is $280 a month; quote B is $330. The $50 gap exists because the unit counts and quote-specific extras differ, even though quote B has the lower unit price.

Get a comparable quote

  • What exactly is a billable user, seat, sender, or connected account?
  • Is there a minimum commitment, bundle, onboarding fee, or charge for inactive accounts?
  • Which credits, invitations, support, CRM integrations, and extra workspaces change the price?
  • Does the quoted rate require annual prepayment? What happens at renewal or cancellation?
  • Can you export lists and campaign state if you switch providers?

Price is only one constraint

LinkedIn's prohibited-software guidance says it does not permit third-party tools that scrape, modify, or automate activity on its website. A lower quote, daily cap, or vendor safety claim does not establish that a workflow is permitted or that an account is safe. Read our LinkedIn automation risk checklist before connecting an identity.

Choose what to compare next

Once the quote units are clear, use the small-team buying guide to shortlist tools by job. The source-linked LinkedIn tool inventory helps you inspect vendor documentation. Outreach Benchmarks and OutreachGenie share an owner; see our editorial policy.

Sources and limits

Checked September 29, 2026. Vendor descriptions and plans may change. These pages establish billing labels and policy context; the calculator uses only numbers you enter.