Outreach Benchmarks

Campaign measurement · Updated

LinkedIn outreach response rate calculator

Enter what happened in one campaign cohort. See acceptance and reply rates per conversation, accepted connection, and request sent. Each result shows the counts behind it.

Research desk · No vendor benchmark is built into the calculation.

Observed counts worksheet

Calculate four rates from one cohort

Use actual counts for the same group of people and observation window. This worksheet runs in your browser; it does not submit the counts.

Count people invited in one dated cohort.

Count those same people who accepted.

Count accepted people you sent a first message to.

Count distinct people who replied to those conversations, once each.

Enter four non-negative whole-number counts to see the rates.

Keep the cohort intact

Count the same people in all four fields. Wait for a comparable observation window before comparing campaigns; a request sent yesterday has had less time to be accepted than one sent weeks ago. Reachium's 2026 study required at least 30 days of request age, which changed its reported acceptance rate relative to its unrestricted set.

The calculator counts replies after a conversation starts. Keep replies to a connection note separate. If a person replies more than once, count the person once. The worksheet assumes conversations start only with accepted connections.

A missing denominator is not zero

If nobody accepted, replies per accepted connection cannot be calculated. If no conversation started, replies per started conversation cannot be calculated. The tool labels these rates “Not defined” while still showing zero acceptance or replies per sent request when those denominators exist.

These four rates do not reproduce Expandi's outbound-message reply metric, which includes several message types and emails. Read our 2026 benchmark comparison before placing numbers from different reports side by side.

Definitions and limits

Checked September 29, 2026. The formulas use only numbers you enter. These vendor reports explain why published rates can have different denominators; they do not supply a target for your campaign.