Outreach Benchmarks

Compare outreach tools.

Pick 2 or 3 products. We’ll line up the details that matter: channels, pricing, setup, strengths, and what to verify before buying.

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Not sure where to start?Cold email operatorsLinkedIn workflowsB2B data platforms

Apollo vs Lusha vs Waalaxy

Pricing, workflow, strengths, caveats, and source links.

Comparison of Apollo, Lusha, Waalaxy
Compare by
ApolloB2B data and sales engagement in one platform
LushaB2B contact data and prospecting signals
WaalaxyLinkedIn and email prospecting for smaller teams
Best forTeams that want data and sequencing togetherSMB and mid-market teams that want accessible B2B dataSolo operators and small outbound teams
Channels
Cold emailMultichannelSales engagementContact data
Contact dataSales engagement
LinkedInCold emailMultichannel
Pricing modelFree tier + paid plansFree tier + credit plans14-day trial + paid per-user plans
DeploymentCloud platform + extensionCloud platform + extension + APICloud platform (extension removed July 2026)
Core capabilities
  • B2B database
  • Email sequencing
  • Dialer
  • CRM enrichment
  • Contact search
  • Browser extension
  • Buyer signals
  • CRM enrichment
  • LinkedIn sequences
  • Email steps on Business
  • Email finder credits
  • LinkedIn Inbox add-on
Where it stands out
  • Broad prospecting and engagement coverage
  • Reduces the need for a separate data vendor
  • Easy entry point for contact discovery
  • Data and signal products share one platform
  • Accessible starting point for LinkedIn outreach
  • Combines prospecting and simple multichannel sequences
What to check first
  • Credit rules can make total cost harder to model
  • Contact data should still be verified before high-volume sending
  • Credits can constrain heavy use
  • Sequence execution is not the main product
  • Less suited to complex enterprise governance
  • Usage limits require plan-by-plan comparison
Source check

Vendor documented · checked 2026-09-17

Vendor documented · checked 2026-09-17

Vendor documented · checked 2026-11-05

Best for

Apollo

Teams that want data and sequencing together

Lusha

SMB and mid-market teams that want accessible B2B data

Waalaxy

Solo operators and small outbound teams

Channels

Apollo

Cold emailMultichannelSales engagementContact data

Lusha

Contact dataSales engagement

Waalaxy

LinkedInCold emailMultichannel

Pricing model

Apollo

Free tier + paid plans

Lusha

Free tier + credit plans

Waalaxy

14-day trial + paid per-user plans

Deployment

Apollo

Cloud platform + extension

Lusha

Cloud platform + extension + API

Waalaxy

Cloud platform (extension removed July 2026)

Core capabilities

Apollo

  • B2B database
  • Email sequencing
  • Dialer
  • CRM enrichment

Lusha

  • Contact search
  • Browser extension
  • Buyer signals
  • CRM enrichment

Waalaxy

  • LinkedIn sequences
  • Email steps on Business
  • Email finder credits
  • LinkedIn Inbox add-on

Where it stands out

Apollo

  • Broad prospecting and engagement coverage
  • Reduces the need for a separate data vendor

Lusha

  • Easy entry point for contact discovery
  • Data and signal products share one platform

Waalaxy

  • Accessible starting point for LinkedIn outreach
  • Combines prospecting and simple multichannel sequences

What to check first

Apollo

  • Credit rules can make total cost harder to model
  • Contact data should still be verified before high-volume sending

Lusha

  • Credits can constrain heavy use
  • Sequence execution is not the main product

Waalaxy

  • Less suited to complex enterprise governance
  • Usage limits require plan-by-plan comparison

Source check

Use this as a shortlist, not a final verdict. Pricing and limits change, so confirm the details with the vendor and test each product with your own workflow.